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Marketing
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2010], c2001. |
| Phys. Desc.: | 1 streaming video file (79 min.) : sd., col., digital file + instructional materials (online) |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
The Four P's. place and promotion Pt. 2
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (16 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
The Four P's. product and pricing Pt. 1
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (16 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Segmenting, targeting, and positioning
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (14 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Marketing research and information
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (9 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Marketing planning
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (27 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
What is marketing?
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c1998. |
| Phys. Desc.: | 1 streaming video file (15 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
