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Effectiveness measurement tools and techniques
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c2000. |
| Phys. Desc.: | 1 streaming video file (13 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Push Marketing techniques
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c2000. |
| Phys. Desc.: | 1 streaming video file (22 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Pull Marketing techniques
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c2000. |
| Phys. Desc.: | 1 streaming video file (18 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
The Industry leaders and online strategy
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2005], c2000. |
| Phys. Desc.: | 1 streaming video file (13 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Topic
(4)
(4)
Genre/Form
