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Fables, fashions and facts about advertising : a study of 28 enduring myths
Book
Book
| Call number: | HF 5823 .J7172 2004 | ||||||||
| Publisher: | Thousand Oaks, Calif. : Sage Publications, 2004. | ||||||||
| ISBN: | 0761927999 (pbk.) | ||||||||
| Phys. Desc.: | xvii, 310 p ; cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Contemporary advertising
Book
Book
| Call number: | HF 5823 .A74 2002 | ||||||||
| Publisher: | Boston : McGraw-Hill Irwin, c2002. | ||||||||
| ISBN: | 9780072415445 (alk. paper) | ||||||||
| Edition: | 8th ed. | ||||||||
| Phys. Desc.: | xxxii, 614, [74] p. : ill. (some col.) ; 29 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Advertising excellence
Book
Book
| Call number: | HF 5804 .A38 1995 | ||||||||
| Publisher: | New York : McGraw-Hill, c1995. | ||||||||
| ISBN: | 9780070068476 (alk. paper) | ||||||||
| Phys. Desc.: | 1 v. (various pagings) : ill. (some col.) ; 29 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Big paybacks from small-budget advertising
Book
Book
| Call number: | HF 5823 .K87 1982 | ||||||||
| Publisher: | Chicago, Ill. : Dartnell Corp., c1982. | ||||||||
| ISBN: | 9780850131277 | ||||||||
| Phys. Desc.: | 371 p ; cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Canadian advertising in action
Book
Book
| Call number: | HF 5823 .T82 2006 | ||||||||
| Publisher: | Toronto : Pearson Prentice Hall, 2006. | ||||||||
| ISBN: | 9780131477698 : | ||||||||
| Edition: | 7th ed. | ||||||||
| Phys. Desc.: | xxx, 526 p. : col. ill. ; 28 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Marketing phrase book
Book
Book
| Call number: | HF 5825 .H36 2009 | ||||||||
| Publisher: | Demorestville, Ont. : Hamilton House, 2009. | ||||||||
| ISBN: | 9780968085394 | ||||||||
| Edition: | Professional ed. | ||||||||
| Phys. Desc.: | 432 p. ; 23 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Goods! : battles of a marketing warrior
Book
Book
| Call number: | HF 5810 .G6 A3 1991 | ||||||||
| Publisher: | Toronto, ON : The Jerry Goodis Business Education Group, Inc., 1991. | ||||||||
| ISBN: | 9780969934004 | ||||||||
| Phys. Desc.: | xiii, 196 p. ; 23 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Best of 2011 CLIO Gold Plus
E-video
E-video
| Publisher: | New York, N.Y. : Films Media Group, [2012], c2011. |
| Phys. Desc.: | 1 streaming video file (46 min.) : sd., col., digital file. |
| Electronic resource: | Click to access streaming video; if prompted, use COTR network login. - Part of the Films on Demand collection. |
Advertising and integrated brand promotion
Book
Book
| Call number: | HF 5821 .O34 2003 | ||||||||
| Publisher: | Mason, Ohio : Thomson/South-Western, c2003. | ||||||||
| ISBN: | 9780324113808 | ||||||||
| Edition: | 3rd ed. | ||||||||
| Phys. Desc.: | xxxix, 773 p. : col. ill. ; 29 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
Advertising
Book
Book
| Call number: | HF 5821 .O34 2000 | ||||||||
| Publisher: | Cincinnati : South-Western College Pub., c2000. | ||||||||
| ISBN: | 9780324006612 (hardcover) | ||||||||
| Edition: | 2nd ed. | ||||||||
| Phys. Desc.: | xxxvii, 694 p. : col. ill. ; 29 cm. | ||||||||
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1 of 1 copy available at College of the Rockies.
