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Topic
Advertising
(205)
Marketing
(114)
Branding (Marketing)
(80)
Public relations
(67)
Advertising campaigns
(52)
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Place
Canada
(30)
United States
(22)
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Internet videos.
(156)
Educational films.
(97)
Videorecording.
(71)
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(50)
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(8)
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Author
Canada Commission of Inquiry into the Sponsorship Program and Advertising Activities.
(2)
O'Guinn, Thomas C.
(2)
Abbey, James R.
(1)
Allen, Cliff 1948-
(1)
Arens, William F.
(1)
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Series
Conversations with Giants
(27)
Ad persuasion
(25)
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(12)
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(7)
Secrets of Branding
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1
Fables, fashions and facts about advertising : a study of 28 enduring myths
Book
Jones, John Philip.
Call number:
HF 5823 .J7172 2004
Publisher:
Thousand Oaks, Calif. : Sage Publications, 2004.
ISBN:
0761927999 (pbk.)
Phys. Desc.:
xvii, 310 p ; cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5823 .J7172 2004
Status
Available
1 of 1 copy available at College of the Rockies.
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2
Contemporary advertising
Book
Arens, William F.
Call number:
HF 5823 .A74 2002
Publisher:
Boston : McGraw-Hill Irwin, c2002.
ISBN:
9780072415445 (alk. paper)
Edition:
8th ed.
Phys. Desc.:
xxxii, 614, [74] p. : ill. (some col.) ; 29 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5823 .A74 2002
Status
Available
1 of 1 copy available at College of the Rockies.
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3
Advertising excellence
Book
Call number:
HF 5804 .A38 1995
Publisher:
New York : McGraw-Hill, c1995.
ISBN:
9780070068476 (alk. paper)
Phys. Desc.:
1 v. (various pagings) : ill. (some col.) ; 29 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5804 .A38 1995
Status
Available
1 of 1 copy available at College of the Rockies.
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4
Big paybacks from small-budget advertising
Book
Kuswa, Webster.
Call number:
HF 5823 .K87 1982
Publisher:
Chicago, Ill. : Dartnell Corp., c1982.
ISBN:
9780850131277
Phys. Desc.:
371 p ; cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5823 .K87 1982
Status
Available
1 of 1 copy available at College of the Rockies.
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5
Canadian advertising in action
Book
Tuckwell, Keith J. (Keith John) 1950-
Call number:
HF 5823 .T82 2006
Publisher:
Toronto : Pearson Prentice Hall, 2006.
ISBN:
9780131477698 :
Edition:
7th ed.
Phys. Desc.:
xxx, 526 p. : col. ill. ; 28 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5823 .T82 2006
Status
Available
1 of 1 copy available at College of the Rockies.
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6
Marketing phrase book
Book
Hamilton, Gail (Margaret Gail)
Call number:
HF 5825 .H36 2009
Publisher:
Demorestville, Ont. : Hamilton House, 2009.
ISBN:
9780968085394
Edition:
Professional ed.
Phys. Desc.:
432 p. ; 23 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
REFERENCE
Call Number
HF 5825 .H36 2009
Status
Available
1 of 1 copy available at College of the Rockies.
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7
Goods! : battles of a marketing warrior
Book
Goodis, Jerry 1929-
Call number:
HF 5810 .G6 A3 1991
Publisher:
Toronto, ON : The Jerry Goodis Business Education Group, Inc., 1991.
ISBN:
9780969934004
Phys. Desc.:
xiii, 196 p. ; 23 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5810 .G6 A3 1991
Status
Available
1 of 1 copy available at College of the Rockies.
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8
Best of 2011 CLIO Gold Plus
E-video
Publisher:
New York, N.Y. : Films Media Group, [2012], c2011.
Phys. Desc.:
1 streaming video file (46 min.) : sd., col., digital file.
Electronic resource:
Click to access streaming video; if prompted, use COTR network login.
- Part of the Films on Demand collection.
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9
Advertising and integrated brand promotion
Book
O'Guinn, Thomas C.
Call number:
HF 5821 .O34 2003
Publisher:
Mason, Ohio : Thomson/South-Western, c2003.
ISBN:
9780324113808
Edition:
3rd ed.
Phys. Desc.:
xxxix, 773 p. : col. ill. ; 29 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5821 .O34 2003
Status
Available
1 of 1 copy available at College of the Rockies.
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10
Advertising
Book
O'Guinn, Thomas C.
Call number:
HF 5821 .O34 2000
Publisher:
Cincinnati : South-Western College Pub., c2000.
ISBN:
9780324006612 (hardcover)
Edition:
2nd ed.
Phys. Desc.:
xxxvii, 694 p. : col. ill. ; 29 cm.
Location
Shelving Location
Call Number
Status
Location
Cranbrook Campus
Shelving Location
CRANBROOK
Call Number
HF 5821 .O34 2000
Status
Available
1 of 1 copy available at College of the Rockies.
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Search Results Facets
Search Results List
Topic
Advertising
(205)
Marketing
(114)
Branding (Marketing)
(80)
Public relations
(67)
Advertising campaigns
(52)
More
Place
Canada
(30)
United States
(22)
Developing countries
(1)
Montrǎl
(1)
New York
(1)
More
Genre/Form
Internet videos.
(156)
Educational films.
(97)
Videorecording.
(71)
Streaming videos.
(50)
Electronic books.
(8)
More
Author
Canada Commission of Inquiry into the Sponsorship Program and Advertising Activities.
(2)
O'Guinn, Thomas C.
(2)
Abbey, James R.
(1)
Allen, Cliff 1948-
(1)
Arens, William F.
(1)
More
Series
Conversations with Giants
(27)
Ad persuasion
(25)
Clio awards
(12)
Joanne McKinney: A Case Study on Branding
(7)
Secrets of Branding
(7)
More
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