Marketing [electronic resource (video)] / Goldhil Video (Firm)
This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph.D., of American University, and Barbara Rosenthal, Ph.D., of Miami-Dade Community College. Correlates to all applicable state and national standards.
Record details
- Physical Description: 1 streaming video file (79 min.) : sd., col., digital file + instructional materials (online)
- Publisher: New York, N.Y. : Films Media Group, [2010], c2001.
Content descriptions
General Note: | Encoded with permission for digital streaming by Films Media Group on July 3, 2010. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. |
Formatted Contents Note: | Marketing Orientation and Mission (2:48) -- Determining Organizational Objectives (1:40) -- Marketing Objectives and Mission Statement (2:19) -- Tools in the Marketing Plan: Strategic Business Units (5:59) -- SWOT: Marketing Plan Tool (2:34) -- Tools: Trend Analysis (2:20) -- Marketing Plan Basics (4:38) -- Marketing Process: Review of Basics (1:36) -- Distribution Channels (3:03) -- Distribution Channel Conflict (1:46) -- Reducing Channel Conflict (2:25) -- Promotion (2:15) -- Promotional Mix (4:06) |
Restrictions on Access Note: | Access requires authentication through Films on Demand. |
Target Audience Note: | 10 & up. |
System Details Note: | Mode of access: Internet. System requirements: FOD playback platform. |
Source of Description Note: | Title from distributor's description. |
Search for related items by subject
Subject: | Branding (Marketing) Marketing > Case studies. Marketing > Management. |
Genre: | Educational films. Internet videos. Videorecording. |
Topic Heading: | Films on Demand > Business and Economics Collection |
Other Formats and Editions
Electronic resources
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- Part of the Films on Demand collection.