E-video
Effectiveness measurement tools and techniques [electronic resource (video)] / Magnet Media (Firm)
Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site.
Record details
- Physical Description: 1 streaming video file (13 min.) : sd., col., digital file.
- Publisher: New York, N.Y. : Films Media Group, [2005], c2000.
Content descriptions
| General Note: | Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. |
| Formatted Contents Note: | Website Measurement Tools (3:09) -- User Paths (3:20) -- Website Performance (4:48) |
| Restrictions on Access Note: | Access requires authentication through Films on Demand. |
| Target Audience Note: | 13 & up. |
| System Details Note: | Mode of access: Internet. System requirements: FOD playback platform. |
| Source of Description Note: | Title from distributor's description. |
Search for related items by subject
| Subject: | Branding (Marketing) Marketing > Case studies. Marketing > Management. |
| Genre: | Educational films. Internet videos. Videorecording. |
| Topic Heading: | Films on Demand > Business and Economics Collection |
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Electronic resources
Click to access streaming video; if prompted, use COTR network login.
- Part of the Films on Demand collection.
