Creating Your Brand Proposition

Films Media Group, (film distributor.). Seven Dimensions Films of Australia. (Added Author).

Summary: In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.

Record details

Physical Description: 1 online resource (1 video file (10 min., 23 sec.)) : sound, color.
remote
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Distributor: New York, N.Y. : Distributed by Films Media Group, 2015.
Copyright: ©2015

Content descriptions

General Note:	Streaming video file encoded with permission for digital streaming by Films Media Group on June 12, 2015. Originally released by Seven Dimensions Films of Australia, 2015. CatMonthString:august.17 Multi-User.
Formatted Contents Note:	Marketing and Branding (1:35) -- Customer Value Proposition (1:18) -- Social Brand Essence (2:05) -- Brand as Character (1:31) -- The Brand Identity (1:12) -- Brand Evolution (1:17) -- Marketing Essentials (0:52) -- Credits: Creating Your Brand Proposition (0:10)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	11 & up.
System Details Note:	Streaming video file. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description (Films Media Group, April 17, 2017)