Creating Your Brand Proposition / Seven Dimensions Films of Australia.
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Record details
- Physical Description: 1 online resource (1 video file (10 min., 23 sec.)) : sound, color.
- Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
- Distributor: New York, N.Y. : Distributed by Films Media Group, 2015.
- Copyright: ©2015
Content descriptions
General Note: | Streaming video file encoded with permission for digital streaming by Films Media Group on June 12, 2015. Originally released by Seven Dimensions Films of Australia, 2015. CatMonthString:august.17 Multi-User. |
Formatted Contents Note: | Marketing and Branding (1:35) -- Customer Value Proposition (1:18) -- Social Brand Essence (2:05) -- Brand as Character (1:31) -- The Brand Identity (1:12) -- Brand Evolution (1:17) -- Marketing Essentials (0:52) -- Credits: Creating Your Brand Proposition (0:10) |
Restrictions on Access Note: | Access requires authentication through Films on Demand. |
Target Audience Note: | 11 & up. |
System Details Note: | Streaming video file. System requirements: FOD playback platform. |
Language Note: | Closed-captioned. |
Source of Description Note: | Title from distributor's description (Films Media Group, April 17, 2017) |
Search for related items by subject
Subject: | Advertising. Marketing. Branding (Marketing) |
Genre: | Internet videos. |
Topic Heading: | Films on Demand > Business and Economics Collection |