A Conversation With Corey Maynard : Conversations with Giants

Infobase, (film distributor.). Epsilon (Firm) (Added Author).

Summary: As VP of Marketing for YETI Coolers, Corey Maynard is passionate about connecting his products with the people who love them. Join John Immesoete as he sits down with Corey and talks authenticity, the importance of creating a compelling narrative,and what happens when personal passions and work intersect.

Record details

Physical Description: 1 online resource (1 video file (38 min., 8 sec)) : sound, color.
remote
Publisher: [Place of publication not identified] : Epsilon, [2017]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©2017

Content descriptions

General Note:	Originally released by Epsilon, 2017. Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018. CatMonthString:aug.18 Multi-User.
Formatted Contents Note:	Brand Growth and Marketing Focus (6:37); Identifying and Targeting Customers (7:55); Personalized Marketing Techniques (5:09); Advice for Young People in Marketing (6:07); Role of CMO (7:01); Role of Ad Agencies (3:56); Credits: A Conversation With Corey Maynard: Conversations with Giants (0:27);
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: Films On Demand platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description