A Conversation With Toygun Yilmazer : Conversations with Giants

Infobase, (film distributor.). Epsilon (Firm) (Added Author).

Summary: As chief strategy officer of TBWA\Istanbul, Toygun Yilmazer knows data. He sits down with John to discuss the importance of knowing your consumer, using data insights to elevate the conversation, and using creativity for the good of society.

Record details

Physical Description: 1 online resource (1 video file (30 min., 48 sec)) : sound, color.
remote
Publisher: [Place of publication not identified] : Epsilon, [2017]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©2017

Content descriptions

General Note:	Multi-User. Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018. Originally released by Epsilon, 2017. CatMonthString:aug.18
Formatted Contents Note:	Tracking Culture Changes (6:37); Using Data to Understand Customers (3:36); Advertising With a Social Cause (5:11); Multicultural Advertising (3:27); Background and Strategist Role (8:03); Advice for Young People in Advertising (2:44); Credits: A Conversation With Toygun Yilmazer: Conversations with Giants (0:27);
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: Films On Demand platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description